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American Shaman products are changing color due to an upgrade in quality of our oil

American Shaman products are changing color due to an upgrade in quality of our oil

By Joel Mackey   |   September 17, 2019

We have been starting to get questions from franchise owners and customers about the color of our products. We are issuing an official memo that is from our in house chemists and is approved by our CEO Vince Sanders.


The basics of the change are that you and customers will notice changes in the color of our products. 

American Shaman will be using hemp grown by our American Shaman farm located in Montana.  The new oil being used in the formulations is also sourced from our extraction facility located on the same property as our hemp farm.

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The oil used in future formulations is of a higher purity than the oil used in previous batch formulations. The higher purity of the oil resulted in a lighter color (amber/honey) of the oil.  This will change the overall color of all the products being produced by American Shaman.  The result of the color is from the filtering process, which removes higher content of the chlorophyll from the plant material.  The extraction of the oil is performed using wiped film distillation.

The oil has been tested for the following parameters:  Cannabinoid profile, Terpenes, Residual Solvents, Mycotoxins, Heavy Metals, and Pesticides.

All parameters passed for the specifications listed above.  Which enabled our team to move forward with lab batch testing.

American Shaman continuously provides the best products possible for all of our customers and wants everyone affiliated with American Shaman to be well informed of the changes that are going to occur over the next couple of months.  We hope the transition will be as smooth as possible.

Vince Sanders
CEO & Founder of CBD American Shaman

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